Making marketing via e-mail is a growing demand on the market, in view that 47% of brazilian people have acces to the internet, and reading emails is one of the most common activities performed by them. Through a Email Marketing tool, a company would be able to send thousands of emails by day, and also find out how many of these messages were actually opened and read.
There are several tools for this and they fullfill different needs of each client. Among them, we choose two excelent tools for the managing of email campaigns:
OpenEMM means Open E-Mail Marketing, it is a tool made by the company Agnitas AG for the sending and management of email campaigns through a web application. Its interface is not very intuitive but after a few clicks you get used with it.
The tool was developed in JAVA and Python. However, for the system to work is neccesary having installed on your server the last versions of Python and JDK5. The OpenEMM can be installed only via FTP. You need to have administrator rights on the system were it will be hosted to install it, which makes it perfect for companies who have their own server, not shared ones.
This is another open source mailing system, but developed in PHP. It can be installed through an upload via FTP to the server where it will work. In order to make it work you just have to set the configuration files as the official site teaches.
This makes it a system of easy implementation since most shared servers already offer support to the PHP language.
Comments
No comments yet... Be the first to leave a reply!
Post you comment here